Today at 4pm, we’re digging into how AI has changed marketing, search, publishing … and everything else, and how to stay on top of the changes, with Brian Modena, publisher of TownLift and founder of TMBR.

I’ll cap registrations at 40, so save your spot if you haven’t already and I’ll see you soon.

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Quick reminder that Monday at 4pm at Kiln we’re chatting about how AI has transformed marketing, search, work, content, everything … and what to do about it. Brian Modena, founder of TMBR and publisher of TownLift will share his insights and strategies for keeping up.

Come learn, share, and connect with your fellow Park City Marketing Club members

⚡️Save your spot.

See you soon,
Cat

Join the Park City Marketing Club on Monday, April 27 as we dive into how AI has changed marketing, search, creative output, and everything else, and what to do about it.

We’ll cover:

• Why the search bar is no longer your brand’s front door.

• AI gave everyone the same equipment. The gap between those who know what to do with it and those who don’t is widening fast.

• How a small team of genuine experts with AI-expanded capability is now outperforming agencies ten times their size.

• More output without the right infrastructure underneath it is noise, not progress.

• The brands pulling away right now aren’t the loudest. They’re the ones who got their systems right while everyone else was still debating.

🗓️ Save your spot

More about Brian Modena:

Brian Modena is the founder of TMBR, a full service marketing agency, and the publisher of TownLift, Park City’s independent local news outlet.

His work sits at the intersection of media, marketing, technology, and civic life. He has served on nonprofit boards and worked with state-level tourism organizations, bringing practical governance, resident voice, and destination experience to his work with mountain towns.

A serial entrepreneur, Brian is building and consulting on real-world applications of AI in news, marketing, and travel.

Outside of work, he spends time with his wife and two boys fishing, biking, and skiing.

🗓️ Save your spot

Further together,
Cat

🙌 Thanks to our Park City Marketing Club sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Want to position your brand in front of 500+ local business owners and professionals? Join our sponsor community.

Swing by Kiln today from 4-5 to celebrate four years of our Park City Marketing Club! You’ll have an opportunity to connect with fellow club members, share what you’re working on, and help shape the coming year.

Save your spot

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Quick reminder that the 4th anniversary celebration of the Park City Marketing Club is Monday at 4pm at Kiln. Come connect, share what you’re working on, and help shape the future of the club.

⚡️Save your spot.

See you soon,
Cat

On Monday, March 23, we’re celebrating four years of the Park City Marketing Club!

Come join us for drinks and snacks.

You’ll also have an opportunity to introduce yourself and your business, and make suggestions about topics and speakers you’d like to see in the coming year.

Save your spot and I’ll see you soon.

Further together,
Cat

🙌 Thanks to our outstanding sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Swing by Kiln today at 4pm to hear how former olympic snowboarder Jonathan Cheever and his crew at Team Cheever Plumbing and HVAC think about marketing and content creation. If you aren’t already tuned in to the community-focused, media-first approach Team Cheever takes to growing their brand and business, you’re in for a treat!

RSVP here

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Want to support 500+ local business owners and professionals? Become a Park City Marketing Club sponsor.

Quick reminder that this month’s Park City Marketing Club gathering is Monday at 4pm at Kiln. We have Jonathan Cheever from Team Cheever Plumbing and HVAC coming to talk about how he and the team take a content-first, community-focused approach to marketing.

⚡️Save your spot today

See you soon,
Cat

Hey friends!

Shout out to our newest Park City Marketing Club sponsor, Humongous Media! If you were at last month’s gathering, you know that Humongous co-founder Paul Hochman is a wealth of wisdom and strategic brilliance. I’m stoked to have Paul and the team join our PCMC sponsor community.

Next Up:

Join the Park City Marketing Club on Monday, February 23 for a conversation with Jonathan Cheever, co-founder of Team Cheever Plumbing + HVAC about shifting your mindset from marketing to community.

🗓️ Save your spot today

More About the Event:

Community > Marketing isn’t just a mindset shift, it’s a more effective way to grow.

In this Park City Marketing Club discussion, Jonathan Cheever challenges the default approach to marketing and asks a different question: What if growth came from showing up consistently as yourself, for your community?

We’ll hear why:

• Leading with presence (rather than marketing) builds trust faster than any campaign

• Fans matter more than leads when it comes to long-term growth

• Context beats best practices because what works depends on who you’re serving and why

Jonathan reframes marketing as something much closer to operations … not a separate function, but a reflection of how your business actually behaves, communicates, and treats people day to day.

We’ll also dig into:

• The Core 4: Foundational elements that make community-led growth work

• Why “premium” is decided in the first 10 seconds of an experience

• How intentional environments shape perception, connection, and momentum

And finally, Jonathan shares insights from his Signature Series:

• The Board Room

• The Business Table

These are two curated experiences designed to create depth, trust, and real relationships, not surface-level networking.

About Jonathan Cheever

Jonathan Cheever is co-founder of Team Cheever Plumbing + HVAC, a premium mechanical services company based in Park City, Utah. A Snowboard Olympian (2018 PyeongChang) with a 16 year tenure on the US Snowboard team, Jonathan brings the same discipline and drive to building a high-performance business.

Team Cheever specializes in complex residential systems—hydronic heating, snowmelt, radiant floors—for mountain homes across the Wasatch Back.

🗓️ Save your spot today

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Want to position your brand in front of 500+ local business owners and professionals? Join the Park City Marketing Club sponsor community.

Hey friends!

First things first:

Thank you to the awesome teams at Kiln, TownLift, AvantLink, and Lake City Photos for re-upping for another year of Park City Marketing Club sponsorship. We couldn’t do this without our amazing sponsors. If you’d like to join them in supporting PC businesses and pros, hit reply and let’s chat.

Next Up:

Join the Park City Marketing Club on Monday, January 26 for our first gathering of 2026. We have Paul Hochman, cofounder of Humongous Media coming to talk with us about how to catch people’s attention quickly. As he says, you have three seconds to tell a compelling story. So how do you do that? Let’s chat about it.

🗓️ Save your spot today

More About the Event:

The most powerful way to grow your business is to tell your story compellingly and completely. Problem: your audience will (initially) give you just 3 seconds. Yep, 3 seconds. So, how does anybody tell a story about a complex product or service that quickly? And what data points on audience video-viewing habits should guide you as you build your comms? We’ll share the data and insights from 16 years of working with Amazon, Comcast, Intel, and many others.

And Let’s Not Forget About AI

AI can help you tell your story faster, and tell it better, but not in the ways you think. We’ll show you a couple of simple, powerful AI models/products that anybody can use, even without training, that accelerate your ability to attract new customers and keep old ones.

About Paul Hochman

Paul Hochman is the president and co-founder of Humongous Media. Previously, he was the Gear and Technology Editor for the NBC Today Show and covered 5 Olympics and the Tour de France for NBC News. For 10 years he was also a contributing writer for The New York Times, The Wall Street Journal and Fast Company Magazine, among others, and was the ski test director for SKI Magazine. His company creates ultra-short video content and develops multi-platform comms strategies for Fortune 50 and 100 clients, including Amazon, Comcast, Safeco/Liberty Mutual and Schneider Electric.

Mr. Hochman is an adjunct media-and-business instructor at the University of Utah near his home in Park City, UT; and has taught English and Media Arts at Phillips Academy, Andover; and at Dartmouth College. His wife Carrie Sheinberg is a journalist, mom and Olympian and a three-time overall US National Champion in alpine ski racing.

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift and Lake City Photos for their support!

To become a Park City Marketing Club sponsors, hit reply and let’s chat.

Hi friends,

I hope you’re doing well. As the Park City Marketing Club continues to grow (we now have 480+ members!), I’m opening up a few additional sponsorship spots for local businesses who want to support our club and be more visible within the Park City marketing community.

Our current sponsors include Kiln, Lake City Photos, AvantLink, and TownLift. They help make our gatherings possible, and in return their brands are positioned in front of hundreds of Park City businesses, entrepreneurs, founders, and marketing pros.

Sponsorship starts at $1,200 per year and includes:

• Regular email mentions with your logo and link

• Social media thanks and visibility

• Logo placement at all events

• Personal thanks from me during gatherings

• And the good feeling of supporting our thriving local community

If you’d like to learn more or explore becoming a sponsor, just hit reply and we can start the conversation.

Thanks for being part of the Park City Marketing Club.

Further together,
Cat

Swing by Kiln this afternoon at 4pm for our annual Park City Marketing Club Holiday Social. You’ll have an opportunity to talk about what you’re working on, connect with other members, and spread some cheer before the holidays.

This is our last gathering of 2025. Hope to see you there!

RSVP here

Further together,
Cat

🙌 High fives to our Marketing Club sponsors: Kiln, TAB Bank, Avantlink, Lake City Photos, and TownLift.

Quick reminder that this month’s Park City Marketing Club gathering is Monday at 4pm at Kiln. We’ll have our annual holiday social where you can talk about what you’re working on, and this year we’re combining it with our business book swap. Bring a book you loved but likely won’t read again and swap it for one to add to your to-read pile.

⚡️Save your spot today.

See you soon,
Cat

Hey friends!

Join the Park City Marketing Club on Monday, November 17 for our annual holiday social. Deepen friendships with other PCMC members, and tell us what you’re working on.

And this year we’re pairing our holiday social with our business book swap. So bring a business book or two that you loved but likely won’t read again, and swap it for one to put on top of your to-read stack.

🎄📚 Save your spot today

🙌 High fives to our sponsors, Kiln, TAB Bank, Avantlink, Lake City Photos and TownLift and for their support!

🤝 Become a Park City Marketing Club sponsors. Hit reply for more info.

For the first time ever, I had to cap the number of registrants for fear of running out of space in the Atrium. At this point, we have two spots left. So if you haven’t RSVP’d and you plan on joining us, do that now.

And for those of you who are already registered, I’ll see you this afternoon at Kiln for a dive into Instagram and TikTok in 2025, with Jon Jessup from 1440.

Further together,
Cat

🙌 High fives to our Marketing Club sponsors: Kiln, TAB Bank, Avantlink, Lake City Photos, and TownLift.

Hey friends!

Join the Park City Marketing Club on Monday, October 27 for a conversation about social selling with 1440 founder and CEO, Jon Jessup.

​Jon will cover:

​1. The Shift from Scroll to Sell
- Instagram and TikTok are no longer just discovery platforms—they’re the start of the purchase journey.
- Click-to-Message and Messaging Ads open direct, conversational pathways between brands and customers.
- Every message becomes a measurable moment of intent.

2. Turning Conversations Into Conversions
- When social DMs connect to CRM and data systems, every interaction becomes trackable and attributable.
- Shoppers can discover, chat, and buy—all in one seamless thread.
- Goal is for brands to unify these conversations and connect them to revenue outcomes.

3. Agentic AI-Powered Engagement
- Agentic AI delivers instant, contextual responses that enhance the customer experience.
- Automation routes inquiries, generates replies, and surfaces insights to accelerate purchase decisions.
- The result: faster responses, higher satisfaction, and more closed sales.

4. The 2025 Imperative: Respond or Be Replaced
- Consumers expect real-time interaction—especially Gen Z and mobile-first buyers.
- Brands that can engage instantly and intelligently will win the next era of social commerce.

🎟️ Save your spot today

​About 1440
1440 is a Salesforce-native platform that helps brands turn every customer interaction into measurable revenue. From social DMs to reviews and messaging ads, 1440 unifies engagement across Instagram, TikTok, Google RCS, WhatsApp, and more—directly inside Salesforce. Our Messaging Studio and Agentforce-ready AI power real-time responses, automate workflows, and track ROI across the entire customer journey. With 1440, brands transform social engagement into sales—securely, scalably, and natively in Salesforce.

​About Jon Jessup
Jon Jessup is the CEO and Founder of 1440, a Salesforce ISV Partner transforming how global brands connect with customers through messaging, translation, and reputation management—all natively within Salesforce. With 20+ years in SaaS and eCommerce, Jon leads 1440’s mission to turn every conversation—on Instagram, TikTok, WhatsApp, and beyond—into measurable revenue and lasting relationships.

🎟️ RSVP: https://luma.com/vovk9fc8

🙌 High fives to our sponsors, Kiln, TAB Bank, Avantlink, Lake City Photos and TownLift and for their support!

🤝 Want to join our amazing Park City Marketing Club sponsors? Hit reply and let’s have a conversation.

Join us today at 4pm as Michelle Dufford and Troy Dehm from AvantLink share their insights, strategies, and expertise around affiliate marketing.

RSVP to save your spot and I’ll see you this afternoon at Kiln.

Further together,
Cat

🙌 High fives to our Marketing Club sponsors: Kiln, TAB Bank, Avantlink, Lake City Photos, and TownLift.

Quick reminder that this month’s Park City Marketing Club gathering is Monday at 4pm at Kiln. We have Michelle Dufford and Troy Dehm from AvantLink coming to talk with us about affiliate marketing trends, strategies, best practices, and challenges.

⚡️Save your spot today.

See you soon,
Cat

Hey friends!

Join the Park City Marketing Club on Monday, September 29 for a discussion about affiliate marketing, with Michelle Dufford and Troy Dehm from AvantLink.

​They'll cover:

• ​Affiliate basics and trends

• ​Strategies to engage with potential partners for your affiliate program

• ​Importance of a balanced program with a variety of publisher types i.e. content, social media, deal and loyalty

• ​The challenges with content only programs

⚡️ Save your spot today.​

About AvantLink

​AvantLink is proudly celebrating 20 years as a trusted foundation for performance-based marketing, connecting affiliate publishers and merchant advertisers. We’ve built our reputation on innovation, integrity, and partnerships that drive measurable growth. Our platform delivers advanced tracking and attribution that make it easier for brands and publishers to succeed together. Based in Park City, Utah, AvantLink is committed to fostering collaboration and strengthening the affiliate marketing community.

​About Michelle Dufford

​Michelle Dufford has worked in sales at AvantLink for the past eight years, building strong partnerships and helping brands grow through performance-based marketing. Outside of work, she enjoys spending time outdoors with her family, exploring nature and making memories together.

​About Troy Dehm

​Troy Dehm originally grew up in Rochester, NY and followed his passions out to Park City, UT in 2011 after graduating with a Resort & Hospitality Management Degree. He has worked in the Account Management team for 6 years – helping small to large brands get connected to excellent partners that drive customers to their websites. Always looking to think outside the box when it comes to partnerships and focusing on a wide variety of publishers to keep affiliate programs balanced and successful. In his spare time, he enjoys disc golf, skiing and enjoying friends in Park City.

​✅ You bring your ideas, questions and a spirit of collaboration.
✅ We'll bring the snacks and drinks.

⚡️ Save your spot today.

🙌 High fives to our sponsors, Kiln, TAB Bank, Avantlink, Lake City Photos and TownLift and for their support!

Join our PC Marketing Club sponsor community. Hit reply and let’s chat.

Join us today at 4pm as Dani Corbett, founder of Lake City Photos, shares her insights and strategies for building trust through authentic brand imagery.

RSVP to save your spot and I’ll see you this afternoon at Kiln.

Further together,
Cat

🙌 High fives to our Marketing Club sponsors: Kiln, TAB Bank, Avantlink, Lake City Photos, and TownLift.