Today at 4pm at Kiln, we’re talking about how to AI-proof your brand and online presence through authentic video, with Austin Falter from Falter Media.

Save your spot and I’ll see you soon.

Further together,
Cat

🙌 Thanks to our Park City Marketing Club sponsors, Kiln, Avantlink, TownLift, Lake City Photos, Humongous Media, and the Park City Chamber for their support!

Quick reminder that Monday at 4pm at Kiln we’re chatting about using authentic video to AI-proof your brand and business, with Austin Falter from Falter Media.

Come learn, share, and connect with your fellow Park City Marketing Club members

⚡️Save your spot.

See you soon,
Cat

Two things today:

1. Join the Park City Marketing Club on Monday, July 20 as we dive into manufactured authenticity and building an AI-proof presence through authentic video, with Austin Falter from Falter Media.

​We’ll cover:

• ​Why AI is commoditizing content production and what that means for anyone trying to stand out

• ​The difference between AI slop and manufactured authenticity

• ​The human gates that protect your brand. concept, curation, and final approval are the moat

• ​Avoiding red flags and slop

🗓️ Save your spot​

More about Austin Falter:

​Austin Falter is the founder and CEO of Falter Media, a video-first content agency based in Eagle Mountain, Utah. He leads a team of 30 that produces short-form video, podcasts, and social media content for personal brands, nonprofits and business. Austin specializes in building content systems that run without the creator having to think about them.

​🎁 PCMC Bonus: Austin created two video editing and production packages for Park City Marketing Club members. Learn more and level up your video today.

2. I’m absolutely stoked to welcome the Park City Chamber as our newest Park City Marketing Club sponsor! I’ve been a member of the Chamber for years, love their events (especially the holiday party) and use Chamber resources to help spread the word about our community. Welcome to the club, Jennifer, Scott and the whole Chamber crew!

Further together,
Cat

🙌 Thanks to our Park City Marketing Club sponsors, Kiln, Avantlink, TownLift, Lake City Photos, Humongous Media, and the Park City Chamber for their support!

Position your brand in front of 500+ local business owners and pros. Become a Marketing Club sponsor.

Today at 4pm, we’re digging into how affiliate marketing can grow your brand and business, with Scott Chaplin from AvantLink.

Save your spot and I’ll see you soon.

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Quick reminder that Monday at 4pm at Kiln we’re chatting about the marketing channel you’re not using but should be … affiliate marketing, with Scott Chaplin from Avantlink.

Come learn, share, and connect with your fellow Park City Marketing Club members

⚡️Save your spot.

See you soon,
Cat

Join the Park City Marketing Club on Monday, June 29 as we dive into affiliate marketing with some of the best in the business. Bring your questions, ideas, and challenges as we learn how to use affiliate marketing to grow your brand and business with Vanessa Isaacson and Scott Chaplin from AvantLink.

🗓️ Save your spot

More about AvantLink:

​AvantLink is an affiliate marketing network headquartered in Park City, Utah. Since 2005, AvantLink has connected thousands of leading brands with content creators, media publishers, and technology partners who drive measurable sales through authentic content.

​While the network is especially strong in the outdoor and active lifestyle space, AvantLink serves brands across a wide range of verticals, with a focus on quality partnerships and transparent data.

About Vanessa Isaacson:

​Vanessa Isaacson has built her career working in multiple facets of small business advocacy and marketing. She has spent the last ten years working closely with AvantLink partners to develop strategies and processes that take their affiliate programs to the next level.

​She lives in Park City, Utah with her husband, two daughters, two dogs, and a cat, and enjoys hiking, biking, running, snowboarding, and anything else the outdoors offers.

​About Scott Chaplin:

​Scott Chaplin heads up Global Sales Operations at AvantLink, the premier performance marketing network for the outdoors. With a head for numbers and a passion for people, Scott has helped grow AvantLink from a boutique network into a global leader in performance marketing.

​Off the clock, Scott enjoys the mountains of Utah and traveling with his wife Kelly. They have been married 38 years and have four adult children. Scott has also competed in many long-distance mountain races.

🗓️ Save your spot

Further together,
Cat

🙌 Thanks to our Park City Marketing Club sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Want to position your brand in front of 500+ local business owners and professionals? Join our sponsor community.

Quick reminder that next Thursday, May 28, at 11:30am, Paul Hochman from Humongous Media is teaching the first Park City Marketing Club Workshop on telling the story of your product, organization, or brand succinctly.

Paul was previously the Gear and Technology Editor for the Today Show and covered five Olympics and the Tour de France for NBC News.

In this 90-minute, hands-on workshop participants will learn:

• How to “pare away” the excess verbiage that most companies roll out when they want to say something.

• Data-backed, proven techniques for corporate expression (tone, manner, etc.)

• To create a video that applies the learned techniques.

The workshop is limited to 10 participants and it’s filling up.

⚡️Save your spot today.

Thursday, May 28
11:30am-1pm
Kiln Park City, Pink Room
$49

Further together,
Cat

I’m excited to start a new chapter: Park City Marketing Club Workshops.

These small group, expert-led workshops will provide opportunities to dive deeper into marketing-related topics and walk away with actionable steps and frameworks for your business.

We’re kicking things off on May 28 with a mid-day workshop with Paul Hochman from Humongous Media. If you attended Paul’s Marketing Club presentation a few months ago, you know that he is a wealth of wisdom, insight, and experience. The conversation was so rich that we ran out of time, which inspired the idea for a longer, more intensive workshop.

So here we are.

On Thursday, May 28 from 11:30am to 1pm, Paul is teaching a workshop on streamlining your story and stripping away excess verbiage from your messaging. He’ll share data-backed, proven techniques for corporate expression, and participants will have an opportunity to create a short video based on frameworks and strategies taught in the workshop.

The workshop is $49 and is limited to 10 participants. We’ll meet in the Pink Room at Kiln Park City, where we’ll do hands-on learning, creating, and connecting.

🗓️ Learn more and save your spot today

More about Paul Hochman:

Paul Hochman is the president and co-founder of Humongous Media. Previously, he was the Gear and Technology Editor for the NBC Today Show and covered 5 Olympics and the Tour de France for NBC News.

​For 10 years he was also a contributing writer for The New York Times, The Wall Street Journal and Fast Company Magazine, among others, and was the ski test director for SKI Magazine.

​His company creates ultra-short video content and develops multi-platform comms strategies for Fortune 50 and 100 clients, including Amazon, Comcast, Safeco/Liberty Mutual and Schneider Electric.

​Mr. Hochman is an adjunct media-and-business instructor at the University of Utah near his home in Park City, UT; and has taught English and Media Arts at Phillips Academy, Andover; and at Dartmouth College. His wife Carrie Sheinberg is a journalist, mom and Olympian and a three-time overall US National Champion in alpine ski racing.

🗓️ Save your spot

Further together,
Cat

🙌 Thanks to our Park City Marketing Club sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support.

Today at 4pm, we’re digging into how AI has changed marketing, search, publishing … and everything else, and how to stay on top of the changes, with Brian Modena, publisher of TownLift and founder of TMBR.

I’ll cap registrations at 40, so save your spot if you haven’t already and I’ll see you soon.

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Quick reminder that Monday at 4pm at Kiln we’re chatting about how AI has transformed marketing, search, work, content, everything … and what to do about it. Brian Modena, founder of TMBR and publisher of TownLift will share his insights and strategies for keeping up.

Come learn, share, and connect with your fellow Park City Marketing Club members

⚡️Save your spot.

See you soon,
Cat

Join the Park City Marketing Club on Monday, April 27 as we dive into how AI has changed marketing, search, creative output, and everything else, and what to do about it.

We’ll cover:

• Why the search bar is no longer your brand’s front door.

• AI gave everyone the same equipment. The gap between those who know what to do with it and those who don’t is widening fast.

• How a small team of genuine experts with AI-expanded capability is now outperforming agencies ten times their size.

• More output without the right infrastructure underneath it is noise, not progress.

• The brands pulling away right now aren’t the loudest. They’re the ones who got their systems right while everyone else was still debating.

🗓️ Save your spot

More about Brian Modena:

Brian Modena is the founder of TMBR, a full service marketing agency, and the publisher of TownLift, Park City’s independent local news outlet.

His work sits at the intersection of media, marketing, technology, and civic life. He has served on nonprofit boards and worked with state-level tourism organizations, bringing practical governance, resident voice, and destination experience to his work with mountain towns.

A serial entrepreneur, Brian is building and consulting on real-world applications of AI in news, marketing, and travel.

Outside of work, he spends time with his wife and two boys fishing, biking, and skiing.

🗓️ Save your spot

Further together,
Cat

🙌 Thanks to our Park City Marketing Club sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Want to position your brand in front of 500+ local business owners and professionals? Join our sponsor community.

Swing by Kiln today from 4-5 to celebrate four years of our Park City Marketing Club! You’ll have an opportunity to connect with fellow club members, share what you’re working on, and help shape the coming year.

Save your spot

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Quick reminder that the 4th anniversary celebration of the Park City Marketing Club is Monday at 4pm at Kiln. Come connect, share what you’re working on, and help shape the future of the club.

⚡️Save your spot.

See you soon,
Cat

On Monday, March 23, we’re celebrating four years of the Park City Marketing Club!

Come join us for drinks and snacks.

You’ll also have an opportunity to introduce yourself and your business, and make suggestions about topics and speakers you’d like to see in the coming year.

Save your spot and I’ll see you soon.

Further together,
Cat

🙌 Thanks to our outstanding sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Swing by Kiln today at 4pm to hear how former olympic snowboarder Jonathan Cheever and his crew at Team Cheever Plumbing and HVAC think about marketing and content creation. If you aren’t already tuned in to the community-focused, media-first approach Team Cheever takes to growing their brand and business, you’re in for a treat!

RSVP here

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Want to support 500+ local business owners and professionals? Become a Park City Marketing Club sponsor.

Quick reminder that this month’s Park City Marketing Club gathering is Monday at 4pm at Kiln. We have Jonathan Cheever from Team Cheever Plumbing and HVAC coming to talk about how he and the team take a content-first, community-focused approach to marketing.

⚡️Save your spot today

See you soon,
Cat

Hey friends!

Shout out to our newest Park City Marketing Club sponsor, Humongous Media! If you were at last month’s gathering, you know that Humongous co-founder Paul Hochman is a wealth of wisdom and strategic brilliance. I’m stoked to have Paul and the team join our PCMC sponsor community.

Next Up:

Join the Park City Marketing Club on Monday, February 23 for a conversation with Jonathan Cheever, co-founder of Team Cheever Plumbing + HVAC about shifting your mindset from marketing to community.

🗓️ Save your spot today

More About the Event:

Community > Marketing isn’t just a mindset shift, it’s a more effective way to grow.

In this Park City Marketing Club discussion, Jonathan Cheever challenges the default approach to marketing and asks a different question: What if growth came from showing up consistently as yourself, for your community?

We’ll hear why:

• Leading with presence (rather than marketing) builds trust faster than any campaign

• Fans matter more than leads when it comes to long-term growth

• Context beats best practices because what works depends on who you’re serving and why

Jonathan reframes marketing as something much closer to operations … not a separate function, but a reflection of how your business actually behaves, communicates, and treats people day to day.

We’ll also dig into:

• The Core 4: Foundational elements that make community-led growth work

• Why “premium” is decided in the first 10 seconds of an experience

• How intentional environments shape perception, connection, and momentum

And finally, Jonathan shares insights from his Signature Series:

• The Board Room

• The Business Table

These are two curated experiences designed to create depth, trust, and real relationships, not surface-level networking.

About Jonathan Cheever

Jonathan Cheever is co-founder of Team Cheever Plumbing + HVAC, a premium mechanical services company based in Park City, Utah. A Snowboard Olympian (2018 PyeongChang) with a 16 year tenure on the US Snowboard team, Jonathan brings the same discipline and drive to building a high-performance business.

Team Cheever specializes in complex residential systems—hydronic heating, snowmelt, radiant floors—for mountain homes across the Wasatch Back.

🗓️ Save your spot today

Further together,
Cat

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!

Want to position your brand in front of 500+ local business owners and professionals? Join the Park City Marketing Club sponsor community.

Hey friends!

First things first:

Thank you to the awesome teams at Kiln, TownLift, AvantLink, and Lake City Photos for re-upping for another year of Park City Marketing Club sponsorship. We couldn’t do this without our amazing sponsors. If you’d like to join them in supporting PC businesses and pros, hit reply and let’s chat.

Next Up:

Join the Park City Marketing Club on Monday, January 26 for our first gathering of 2026. We have Paul Hochman, cofounder of Humongous Media coming to talk with us about how to catch people’s attention quickly. As he says, you have three seconds to tell a compelling story. So how do you do that? Let’s chat about it.

🗓️ Save your spot today

More About the Event:

The most powerful way to grow your business is to tell your story compellingly and completely. Problem: your audience will (initially) give you just 3 seconds. Yep, 3 seconds. So, how does anybody tell a story about a complex product or service that quickly? And what data points on audience video-viewing habits should guide you as you build your comms? We’ll share the data and insights from 16 years of working with Amazon, Comcast, Intel, and many others.

And Let’s Not Forget About AI

AI can help you tell your story faster, and tell it better, but not in the ways you think. We’ll show you a couple of simple, powerful AI models/products that anybody can use, even without training, that accelerate your ability to attract new customers and keep old ones.

About Paul Hochman

Paul Hochman is the president and co-founder of Humongous Media. Previously, he was the Gear and Technology Editor for the NBC Today Show and covered 5 Olympics and the Tour de France for NBC News. For 10 years he was also a contributing writer for The New York Times, The Wall Street Journal and Fast Company Magazine, among others, and was the ski test director for SKI Magazine. His company creates ultra-short video content and develops multi-platform comms strategies for Fortune 50 and 100 clients, including Amazon, Comcast, Safeco/Liberty Mutual and Schneider Electric.

Mr. Hochman is an adjunct media-and-business instructor at the University of Utah near his home in Park City, UT; and has taught English and Media Arts at Phillips Academy, Andover; and at Dartmouth College. His wife Carrie Sheinberg is a journalist, mom and Olympian and a three-time overall US National Champion in alpine ski racing.

🙌 Thanks to our sponsors, Kiln, Avantlink, TownLift and Lake City Photos for their support!

To become a Park City Marketing Club sponsors, hit reply and let’s chat.

Hi friends,

I hope you’re doing well. As the Park City Marketing Club continues to grow (we now have 480+ members!), I’m opening up a few additional sponsorship spots for local businesses who want to support our club and be more visible within the Park City marketing community.

Our current sponsors include Kiln, Lake City Photos, AvantLink, and TownLift. They help make our gatherings possible, and in return their brands are positioned in front of hundreds of Park City businesses, entrepreneurs, founders, and marketing pros.

Sponsorship starts at $1,200 per year and includes:

• Regular email mentions with your logo and link

• Social media thanks and visibility

• Logo placement at all events

• Personal thanks from me during gatherings

• And the good feeling of supporting our thriving local community

If you’d like to learn more or explore becoming a sponsor, just hit reply and we can start the conversation.

Thanks for being part of the Park City Marketing Club.

Further together,
Cat

Swing by Kiln this afternoon at 4pm for our annual Park City Marketing Club Holiday Social. You’ll have an opportunity to talk about what you’re working on, connect with other members, and spread some cheer before the holidays.

This is our last gathering of 2025. Hope to see you there!

RSVP here

Further together,
Cat

🙌 High fives to our Marketing Club sponsors: Kiln, TAB Bank, Avantlink, Lake City Photos, and TownLift.