Next Up: Building an AI-Proof Presence Through Authentic Video
With Austin Falter of Falter Media
Hey friends!
Two things today:
1. Join the Park City Marketing Club on Monday, July 20 as we dive into manufactured authenticity and building an AI-proof presence through authentic video, with Austin Falter from Falter Media.
We’ll cover:
Why AI is commoditizing content production and what that means for anyone trying to stand out
The difference between AI slop and manufactured authenticity
The human gates that protect your brand. concept, curation, and final approval are the moat
Avoiding red flags and slop
More about Austin Falter:
Austin Falter is the founder and CEO of Falter Media, a video-first content agency based in Eagle Mountain, Utah. He leads a team of 30 that produces short-form video, podcasts, and social media content for personal brands, nonprofits and business. Austin specializes in building content systems that run without the creator having to think about them.
🎁 PCMC Bonus: Austin created two video editing and production packages for Park City Marketing Club members. Learn more and level up your video today.
2. I’m absolutely stoked to welcome the Park City Chamber as our newest Park City Marketing Club sponsor! I’ve been a member of the Chamber for years, love their events (especially the holiday party) and use Chamber resources to help spread the word about our community. Welcome to the club, Jennifer, Scott and the whole Chamber crew!
Further together,
Cat
🙌 Thanks to our Park City Marketing Club sponsors, Kiln, Avantlink, TownLift, Lake City Photos, Humongous Media, and the Park City Chamber for their support!
Position your brand in front of 500+ local business owners and pros. Become a Marketing Club sponsor.
