⚡️ PCMC Weekly #001

Elevate your marketing game

Mar 01, 2023

Hey friends,

Welcome to issue #001 of the PCMC Weekly, a weekly publication for the Park City Marketing Club!

Each week I’ll do my best to share interesting news and insights from the marketing world, as well as updates, resources, a bit of marketing humor and more.

Be sure to tip me off to cool marketing-related updates in Park City, Salt Lake and beyond. Just hit reply to share resources, events, wins, tips, questions or to say hi.

Here we go!

Further together,
Cat

P.S. I’m including the following “sponsored by” section in the Weekly as a way for you and your company to flex a bit, get in front of the PCMC community and support our marketing club. Drop me a note to learn more and get on the sponsor schedule.

👏 This week’s PCMC Weekly is sponsored by Kiln. With gorgeous workspaces in Park City, Salt Lake City, Lehi, Boulder, Meridian, Southern California and soon-to-be Provo, St. George and Portland, Kiln is the place to elevate your lifestyle and performance.

📈 MARKETING MIND

“Boasting 113 million live TV viewers, Super Bowl LVII was the second most-viewed, non-overtime game in history, according to report details shared with Marketing Dive. Social media also served as a powerful awareness driver. For example, the hashtag #SuperBowlLVII on TikTok alone collected 225 million views, more than double the game’s live viewership.”
(Marketing Dive)

“[W]e are poised between a past littered with bad stock photos and a future that could be made up of assembly line AI graphics. Some may argue that the availability of images for pennies or the capacity to command robots to produce pictures is democratizing, and I can respect that viewpoint, but I have also noticed that mass-produced art lacking in meaningful human intention can quickly become clutter, overlooked by the very people we are trying to reach.”
(Moz)

“By publishing short-form videos to your YouTube channel, you can create additional opportunities to share long-form content with your target audience. With both YouTube Shorts and YouTube Clips, you can create bite-sized versions of long-form content while linking back to related full-length videos.”
(Social Media Examiner)